The Eco-Friendly Filta Franchise Targets Local Markets by Providing its Franchisees Free Eco-friendly Marketing Materials
April 2, 2012
Over the past ten to fifteen years, the green marketing movement has taken an international presence with the evolution of eco-friendly companies, products, and services. The Filta Environmental Kitchen Solutions franchise, who has won several green innovation awards, has taken steps this year to enhance its marketing efforts across its Franchise Network with the addition of a complete line of eco-friendly print and electronic marketing materials. The company has announced these new materials will be provided free of charge to all Franchise Owners in the Filta system. “Brand image and positioning is important to us, so is our commitment to the environment. We want to encourage our franchisees to use the latest marketing materials available and we felt the best way to ensure consistency across our platform was to remove the cost barrier,” Tom Dunn, Filta’s COO stated.
Filta has made a major commitment to support local marketing efforts by its franchisees. Having a variety of materials available will be a key driver to the success of the localized campaigns. Filta Franchise Owners will be able to choose from green brochures, recycled cooking oil labels, certified frying green clings, and much more.